PROFILE

Dynamic and accomplished design professional with history of successful brand building, content design and digital strategy. Monitor project progression to ensure successful completion within budget across all company platforms. Cross-functional, adaptable and transformational leader with the ability to rapidly plug into an organization and drive meaningful business impact.

EMPLOYMENT HISTORY

CareerFoundry, Design Mentor
April 2020 - Present

  • Craft individualized video reviews of student work, highlighting creative successes and areas for improvement to showcase in-demand skills and design processes

  • Work closely with tutors to evaluate student work and give actionable suggestions  to improve the quality of student submission

  • Apply extensive industry experience to guide students on potential career paths within their field of study

Bed Bath & Beyond, Art Director

July 2019 - January 2020

 

  • Manage web team to ensure timelines are met 

  • Direct all phases of the creative brief

  • Oversee and guide design changes between merchandisers, marketers and designers

  • Establish and maintain a consistent aesthetic across all channels including web, social media and e-commerce collateral 

  • Motivational approach to collaboration and problem solving with with full team cooperation

  • Provide exceptional work in short timeframe

Citibank, Senior Designer

October 2018 - June 2019

 

  • Provided strong creative direction and leadership for client presentations and business pitches 

  • Data driven manager who led presentations with researched design insights

  • Collaborated closely with senior leaders to strategize and successfully grow revenue from existing accounts

Newell Rubbermaid, Art Director

May 2017 - October 2018

 

  • Designed creative collateral that led to a 200% revenue increase in two of Newell’s already top performing brands, Calphalon and Crock-Pot

  • Created and managed the most successful email of the holiday season ($75k in revenue from one email)

  • Applied and implemented the brand redesign for Calphalon across all channels including web, Amazon.com, and any other retail.com sites that Calphalon products were sold on

The Guardian News & Media, Senior Designer 

April 2015 - April 2017

 

  • Created an original content series that contributed $1.5m in revenue

  • Developed wireframes and templates for paid content of Amazon’s premiere show “The Grand Tour”

  • Created and designed the logo for The Guardian’s Digiday award winning series “Side Hustle” which was sponsored by Squarespace

  • Directed and created 45 second social media videos including John Legend, Tory Burch, Luis Von Ahn and Aesha Ash

Freelance Designer, Art Director / Senior Design

October 2014 - April 2015

 

  • Provided freelance design work including infographics, high end realty advertising,    package design, brochures, PowerPoint creation, Keynote design and logo work

  • Clients included: Creative Circle, Robert Half, Carat, Ogilvy, Anthropologie, Ruder Finn, IMG, Lovesac, Le Metier le Beaute, Multivu Creative

Adprime Health, Design Director

August 2013 - October 2014

 

  • Recruited by COO to build and establish video content

  • Hired a team of designers, writers and video editors 

  • Created unique info-graphics, animations and still graphics for medical and health    video library 

  • Head of video shoots including set decoration, costume, time management

Lovesac, Senior Designer

May 2013 - August 2013

 

  • Collaborated with my team to design and execute re-branding of www.lovesac.com

  • Pitched and presented website re-design ideas to CEO 

  • Researched UX, web functionality, styles and colors to elevate the brand

  • Directed extensive email campaigns, logos and marketing banners for a unique    subscriber list of 200,000 people

Neighborhoodies, Design Director

January 2012 - April 2013

 

  • Responsible for the look and feel of brand

  • Directed photoshoots for web and email content

EDUCATION, CERTIFICATIONS & VOLUNTEER

Academy of Art University

BFA, Illustration

December 2006

LinkedinLearning

Certificate, Coaching & Developing Employees

March 2020

 LinkedinLearning

Certificate, Designing Emotion: How to Use Design to Move People 

March 2020

 LinkedinLearning

Certificate, Coaching for Leaders & Managers 

March 2020

Coursera

Certificate, Brand Identity

February 2020

In It Together

Team Leader

2020