THE GUARDIAN NEWS & MEDIA: VIDEOS + SOCIAL MEDIA
At The Guardian News & Media, my team spearheaded a distinctive branded content series that achieved $1.5M in revenue. Featured below are three social media videos spotlighting celebrities and influencers deeply committed to philanthropy, illuminating critical issues affecting underprivileged communities. Additionally, the fourth video displayed is a Sizzle Reel for health and wellness platform, ThirdAge.
John Legend
Aesha Ash
THIRDAGE: SIZZLE REEL
I served as the art director for this engaging sizzle reel created for ThirdAge.com, a premier health and wellness platform dedicated to empowering individuals with valuable resources and insights. From concept development to final execution, I oversaw the creative direction, ensuring the reel effectively captured the brand's commitment to promoting healthy living and well-being. This project highlighted the platform’s innovative approach to inspiring audiences and showcasing its wide range of offerings.