Located in NYC with over 10 years experience in creative and art direction. A storyteller at heart, I work and actively collaborate with top global media companies and brands to deliver award winning content.
Design is my passion and I am thankful that you are here. Please explore my site and view some of my more recent work that I am particularly proud of.
DESIGN
C O R E S K I L L S
• Expert: PhotoShop, Illustrator, InDesign, PowerPoint, KeyNote, Excel, Word, Google Drive, After Effects
• Ability to maintain a high volume of projects under pressure while maintaining a positive attitude
• Ability to meet tight deadlines and set priorities while interacting with a wide range of clients
• Passionate about After Effects and video production
• Experience in product research, data analysis, and product development management
• Problem solving
• Leading and influencing
• Strong work ethic
• Print and production knowledge
• Strong typography skills
• Strives for highest standard from myself and my team
• Searches for questions and provides answers through design and UX
• Agile, quick designer
• Believes that design should always be friendly, easy to navigate, clean, sophisticated and simple
P R O F E S S I O N A L E X P E R I E N C E
Newell Rubbermaid, Art Director
New York, NY - May 2017 - Present
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Concept, design and direct ecommerce and retail.com collateral for Newell’s Food & Cookware division
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Increased email revenue over 200% on two major brands, Calphalon and Crock-Pot, from 2017 to 2018 Q2
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Launched Contigo Brand Store on Amazon.com
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Work closely with brand teams to push boundaries and develop stylistically with the changing times while honoring the brand’s mission and history
Guardian Labs US, Senior designer
New York City, NY - April 2015 - April 2017
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Lead, created and designed 15 pieces of original content for client Edward Jones Financial. Total cost of flight was 1/7 of Guardian Us commercial team’s revenue for 2016. The client re-signed the IO again for year 2017
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Co-designed and co-created wireframe templates for Amazon’s premiere show "The Grand Tour". Liaised with project managers, freelance developer and client. The client re-signed the IO again for year 2017
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Created infographic and logo for Digiday award-winning series “Side Hustle” for SquareSpace. The client re-signed the IO again for year 2017
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Art directed and created 4 social media videos in AfterEffects featuring John Legend, Tory Burch and Duolingo creator Luis Von Ahn
Freelance design
New York City, NY - October 2014-April 2015
Provided freelance design work for clients below. Responsibilities included infographics, high end realty advertising, package design, brochure, PowerPoint creation, logo work
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Ogilvy, New York City, NY - October 2014
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Multivu, New York City, NY - November 2014
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Carat, New York City, NY - November 2014
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Taylor New York City, NY - December 2014
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Ruder Finn, New York City, NY - January 2015
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Rode Advertising, New York City, NY - January 2015
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IMG, New York City, NY - April 2015
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Gregory White PR, Brooklyn, NY - January 2015
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Southard Freeman Communications New York City, NY - Ongoing
Adprime Health, Design Director
New York City, NY - August 2013 - October 2014
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Recruited by COO to build and establish video content team. Goal of our team was to create a library of videos on various medical and health conditions from ‘a healthy lifestyle’ to ‘what to expect every month of your pregnancy’
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Successfully managed a team of designers, producer and video editors
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Created unique info-graphics, animations, still graphics
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Oversaw all realms of production. This include setting up filming studio, sourcing production and set materials, costume for talent, telemprompter and editing
Lovesac, Senior Designer
Stamford, CT - May 2013 - August 2013
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Created, and designed marketing banners, email campaigns, in-store graphics, and advertisements across multiple platforms including web, print and mobile
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Responsible for design execution and input surrounding the re-branding of the website and overall brand
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Responsible for researching styles, colors, web functionality and user experience and then applying it to page design
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Created extensive email campaigns, logos and marketing banners for a unique subscriber list of over 100,000 people
Neighborhoodies, Design Director
Brooklyn, NY - January 2012 - April 2013
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Managed the look, feel and voice of brand
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Responsible for advertising campaigns, collateral and merchandise
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Created Posters and various web elements featured in The L Magazine, HeadLiner, SXSW, Susquehanna Bank Center, Thrillist
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Created email collateral and content for a subscriber list of over 50,000 users through MailChimp and Mad Mimi
rouxroo - CO-FOUNDER, CREATIVE DIRECTOR, NYC - 2011
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Conceptualized and designed a line of nine 48"x48" designs that cover 5 product categories
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Designed all packaging for products
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Responsible for design and layout of the web site
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Implement and upload content to the backend of site
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Designed and produced all marketing materials
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Remotely over-saw production at a GOTS-Certified Organic women-owned factory in Bangalore, India
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Point person for buyers, retailers, rouxroo's PR team and social Media company regarding various opportunities to help grow the business
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Successfully hired and managed a team of 11 talented people ranging from designers, to writers, to create all that is rouxroo
Health Guru, Art Director
New York City, NY - 2007 - 2011
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Lead and conceptualized initial website design through collaboration with external agency
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Provided visitors with an engaging, user-friendly, and educational web experience and interface by staying true to brand vision and alignment
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Managed post-production design work and b-roll among two teams of designers and video editors
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Oversaw the creation of web site graphics while collaborating and managing other designers, video editors and front-end engineers
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Created comprehensive info-graphics for health videos, surveys and quizzes across seven channels
ANTHROPOLOGIE DESIGN STUDIO - STUDIO ASSISTANT, NYC - 2007
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Assisted designers with flat sketches.
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Managed phone calls, appointments and meetings in an ever-changing environment.