CLIENT: The Guardian News & Media
PROJECT: Influential and philanthropic social media videos for Edward Jones
Roles: Art Direction, Graphic Design, Video Creation, Social Media Design, Partnership & Collaboration. ​
​Summary: ​As the art director on this project, my team and I spearheaded a distinctive branded content series that achieved $1.5M in revenue. Featured below are three social media videos spotlighting celebrities and influencers deeply committed to philanthropy, illuminating critical issues affecting underprivileged communities.
Additionally, the fourth video displayed is a Sizzle Reel for health and wellness platform, ThirdAge, which I art directed.
​Results: The Edward Jones campaign generated $1.5M in revenue and was praised for its emotionally resonant storytelling and visual cohesion across platforms. The videos drove strong engagement on social media, successfully amplifying philanthropic narratives through a polished, editorial lens.
The ThirdAge Sizzle Reel was also well received, showcasing a clear, uplifting visual direction aligned with the brand’s wellness mission.
Duolingo
Duolingo founder Luis von Ahn deeply understands the value of learning a second (or third—or even fourth) language. While at The Guardian News & Media, I served as both creative lead and designer on this project, collaborating closely with a copywriter and fellow designer to develop compelling visual concepts. We strategically leveraged client-provided imagery to craft a cohesive and impactful campaign that aligned with Duolingo’s mission and messaging.
​AESHA ASH
"Ballet embraces the soft, ethereal and majestic side to women, and yet we often don’t see the media portray black women in this light," says the dancer and founder of the Swan Dreams Project, which "aims to reveal that women of color possess these qualities." I served as both creative lead and designer on this project, collaborating closely with a copywriter and fellow designer to develop compelling visual concepts. We strategically leveraged client-provided imagery to craft a cohesive and impactful campaign that aligned with Ash's mission and messaging.
JOHN LEGEND
For this piece of branded content, we showcase 10 time Grammy award winner John Legend and his campaign #FREEAMERICA. This campaign drives awareness about criminal justice reform – a critical topic considering 68 million people in the US have criminal records. I created a video for social media and an interactive featuring the #FREEAMERICA mission.
Third age sizzle reel
I served as the art director for this engaging sizzle reel created for ThirdAge.com, a premier health and wellness platform dedicated to empowering individuals with valuable resources and insights. From concept development to final execution, I oversaw the creative direction, ensuring the reel effectively captured the brand's commitment to promoting healthy living and well-being. This project highlighted the platform’s innovative approach to inspiring audiences and showcasing its wide range of offerings.
