LOVESAC pioneered the first foam-filled bean bag in 1995. Thirty years later, it has evolved into a thriving, high-end home furnishings brand with 100+ stores nationwide. As the company grew into a more aspirational brand, a refreshed look and feel became essential.

I collaborated on LOVESAC's rebranding, working closely with the CEO and Creative Director to refine the brand’s aesthetic, ensuring it aligned with the expectations of its discerning and loyal customer base.