CLIENT: Lovesac
PROJECT: Brand Refresh and Website Design
Roles: Art Direction, Brand Identity, Web Design, Partnership & Collaboration.
​Summary: Originally known for pioneering the foam-filled bean bag in 1995, LOVESAC has since grown into a national lifestyle brand with over 100 stores. As the company matured into a more elevated home furnishings name, a refined brand identity became essential.
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I collaborated directly with the CEO and Creative Director to evolve LOVESAC’s visual language, ensuring it resonated with their loyal, design-conscious customer base. The work included rethinking foundational brand elements and bringing them to life through a refreshed digital presence.
​Results: The updated brand direction helped position LOVESAC as a more aspirational player in the home furnishings space, bridging legacy familiarity with modern sophistication. The refreshed website and identity received positive internal feedback and reinforced customer trust while supporting the company’s retail and digital growth goals.
