CLIENT: Skopos Collective
PROJECT: Web Design for Financial Empowerment Platform
Roles: Web Design for Financial Empowerment Platform.​
Summary: Skopos launched in 2016 with a mission to promote financial literacy and empower community-based business owners to better understand and manage their finances. I worked directly with the founder to design an engaging, educational, and visually dynamic website that reflected the company’s approachable and mission-driven ethos.
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The new brand system embraces a colorful, expressive visual language inspired by the energy of a carefree summer. This unexpected pairing with financial content reframes topics like small business loans and capital readiness—making them more accessible, optimistic, and engaging. The result is a platform that is both visually uplifting and strategically informative.
​Results: The site successfully redefined the visual tone of a finance brand, resonating with its target audience and encouraging deeper content exploration. The new brand identity and UX experience helped position Skopos as a refreshing and trustworthy voice in small business finance.
