CLIENT: Newell Rubbermaid, Citi, The Guardian News & Media, AMDA
PROJECT: Multi-Brand Digital + Print Campaigns, email and Social Content
Roles: Art Direction, Brand Identity, Presentation Design, Team Collaboration.
​Summary: ​This collection highlights a range of email and social media campaigns developed across several high-profile brands. As Art Director at Newell Rubbermaid, I led digital campaigns for the Food and Cookware division, including Calphalon, Contigo, and ExOfficio. The work also features select email marketing pieces from my time as Web Manager at Bed Bath & Beyond, print collateral created for The Guardian News & Media, and an in situ Instagram ad for CitiBank. Each piece was designed to engage audiences, elevate product narratives, and reinforce brand consistency through clean, compelling design.
​Results: The campaigns contributed to strong seasonal performance and improved engagement across digital touchpoints. Emails for Calphalon and Contigo consistently exceeded click-through benchmarks, while Guardian print materials helped support branded content initiatives. The CitiBank Instagram ad was praised internally for its standout visual hierarchy and brand alignment within a crowded feed environment.
